Pack Up + Go
Pack Up + Go is a Pittsburgh-based travel start-up that specializes in personalized mystery trips to cities in the continental United States. Working with the CEO and the Marketing Manager as the sole designer, I helped develop a visual identity for the start-up. Aside from the existing logo, typefaces, and spot-color that had to remain the same, new branded material could really go anywhere.
Created a media kit and a mid-year review for current and potential parters, and training manuals that were used for an influx of new hires. Also designed playful print material like postcards and stickers, and came up with city neighborhood guides for twenty-one cities to help orient clients who are only in town for a weekend.
Graphic Design Intern
May 2018 – Aug. 2018
Graphic Design Associate
Aug. 2018 – Nov. 2018
Key Skills
- Branding & Visual Systems
- Illustration
↑ Printed goodies that get added to every client's travel envelope. Depending on the reason and method of travel, clients receive a different variation that adds another personal touch to their trip.
↑ Illustrations and icons made over the course of the internship. Moving from single color to a three-tone monochrome provides room for detail, utilizing visuals to stand out as a brand that's both playful and meticulous.
↑ Presentation design for Pack Up + Go's mid-year review for 2018.